HNW’s Start Up Diaries – Your Website Has Only One Purpose

The start up company website you decide to upload to the Interweb, whether it presents itself with the slack-jawed uber-utility of a Google home page, or the myriad of options, portals and promises of a so-called “authority site,” ultimately has one purpose and one purpose alone: To capture an email address. Forget that core remit at your frustration and peril,..