Your wireframe is the map of your website in terms of what goes where and how it all connects. And all of those roads you create in your wireframe must lead readers and surfers alike quickly towards the main objective; establishing contact and getting the email address, contact number or Bitcoin wallet code (so to speak).
The start up company website you decide to upload to the Interweb, whether it presents itself with the slack-jawed uber-utility of a Google home page, or the myriad of options, portals and promises of a so-called “authority site,” ultimately has one purpose and one purpose alone: To capture an email address. Forget that core remit at your frustration and peril,..
Don’t ever forget you’re the “new guy” when you’re a start up. What that means is that you can’t treat your shiny new business as if it were an established company with a big client base, a known brand in the market, and products or services that are understood and delivered in certain way. It just doesn’t work.
Grant me the motivation to pursue only the things I can actually change; the courage to avoid external funding to the point of night sweats; and the wisdom to know the difference between a good and bad idea.