E L Emerson
Worrying news, really. Millennials take investment decisions (in the majority) via headlines.
That’s bad practice. Headlines are wonderfully incorrect beasts, born daily of assumption and poetic license, and quickly orphaned after midnight.
Not that headline-writing isn’t a talent, of course.
But their seven to 12-word bold-script summations will always, by design, cling to the nature of the job: Enticement, eyeballs and emotional reactions. They do what they know how to do, regardless of situation, facts or requirements.
Think of it like locking the Gas man in a padded cell with some dental floss and a bowl of Jell-O; he’ll find a way to make something to explode.
And within that craft is a propensity for Wile E. Coyote-style cause and effect – “Fed Decision Expected to Usher in Recession,” “Overvalued Stocks Turn Cash into King,” “Buffett Has Finally Lost It” – but in this case with Millennial reactions as the endgame.
Headline investors are betting on Acme.
And Wall Street is always Road Runner.
E L Emerson, Editor, HNW
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