THE OXYGEN OF PUBLICITY “Alternative Finance: 21st Century Lipstick On A Very Very Old Pig”

Alternative finance is a bit like putting 21st century lipstick on a very very old pig; crowdfunding (like mass donations to charity) and peer-to-peer lending (borrowing friends, acquaintances and the slightly wealthier guy down the street) isn’t new, it’s just been renamed, revitalised and repackaged, and its technological ride ubiquitously pimped out with global reach and instant access.