Today’s Start Up Links – 4 Things About Start Up Failure

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Why poor user retention has become the silent start up killer

Retention is stealthy and can be misleading in the short-term because it takes time, often years, to see its impact on your company’s growth. To truly understand how it drives the health of your product, you need to take a longer term view – at least one year, preferably multiple years.



4 things everyone needs to learn about start up failure

A founder’s greatest strength is their resolve — their ability to “rage against the dying of the light.” Yet at the same time, their greatest weakness is that they sometimes just don’t know when to quit.



A guide to pitch funding and launch stories

We recommend thinking of PR like playing baseball. The way to succeed is to focus on each at-bat, and increase the number of at-bats. The key is to keep bringing journalists new stories, like datasets, product launches, partnerships, and more.



When worry needs a voice

I believe one of our greatest assets to our portfolio companies is to be an early warning sign of trouble. If we can help the founders/leaders and their teams be aware of risks on the horizon, they can manage against those risks. And if there is one thing investors, particularly ones who have been around a while know about, it is how things can and do go wrong.



How to build a brand that breaks through all the noise

The high-expectation customer, or HXC, is the most discerning person within your target demographic. Once you nail down the HXC, get the entire company on board with understanding these customers, use their language to engage with them and continually survey them to stay on top of their evolving needs.



2 ways to raise all-star business start up teams

1) Give candidates a sample assignment that mimics what they would do on the job (e.g., Excel exercise or social media drafts), and score their performance. Or, 2) Identify the core competencies needed to perform on the job (whether hard or soft skills) and create exercises that test them (e.g., present a fictional situation around reaching deadlines and ask applicants to prioritize actions, to assess for project management skills)




Check Out HNW’s Features

HNW’s Start Up Links

The Rules of Leadership

The Entrepreneur’s Roadmap


The Start Up Diaries 

Why Your Start Up Story Can Make or Break You

The Start Up Serenity Prayer

Going Into Business With Friends


Driving Traffic to Your Site

What is Search Engine Optimisation (And Why Should I Care)?

How to Make Google Fall in Love with Your Content



SEO How to Put Your Start Up Business on Page 1

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